Entrepreneurship as Expectations Management
نویسنده
چکیده
Entrepreneurial profits flow from differences in expectations between buyers and sellers regarding the future value of resources. The current paper investigates whether differences in expectations can be manipulated, molded, or manufactured by an entrepreneur to produce greater profits. It is concluded that a range of techniques are available to manage expectations and that the use of these techniques should be associated with superior wealth creation.
منابع مشابه
شکاف میان ادراکات و انتظارات اعضای هیات علمی از توسعهی فرهنگ کارآفرینی در دانشگاه علوم پزشکی زاهدان
Background and Objective: The university culture should be changed to an entrepreneurial atmosphere if a university intends to become entrepreneurial. According to the importance of an entrepreneurial culture and its complications, according to reports from some universities it is inappropriate, this study aimed to evaluate the gap between perceptions and expectations of faculty mem...
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